22 years of work in the water softening industry sees me today as the MD of Pure Choice Limited.
I have during this period met 1000's of interesting people who benefit from softened water.
Pure Choice is an independent family owned business, who specialise in Quality Water Treatment Systems for both home and business. In the early years it was just me, then my wife Tracey helped with the books part time. Now Richard and Tracey are full time with Sue, Michael, Adrian, Mark and Ashley keeping all of our customers well supported whatever their needs.
Unlike many other providers of water softener installers we at Pure Choice do not limit ourselves to just small household water softeners. Large commercial water softeners are easily specified and installed where necessary.
Interesting work outside of our normal types of work have been encountered during the past 22 years. Water softeners for use in France, water softeners for use on boats in the Mediterranean sea, water filtration for the Austrian cheese makers have been some of the projects that we have been involved in.
As time passes I am willing to answer any questions that you may have regarding water softeners and water treatment, please post a question to test me.
Sunday, 11 December 2011
Saturday, 3 December 2011
Where I began?
Being my very first blog, I will say a little more of my introduction to the industry. Back in the summer of 1990 I met Jolyon Lomax who had been a Permutit water softener agent for 18 months. He had grown his business to the extent that he needed another pair of hands.
I was self employed doing a little building work to help pay the mortgage whilst I learnt the about the water treatment industry.
One of my early memories, Jolyon asked me to visit a property to take a look at a water softener that was not working. (At this stage I had been made familiar with Permutit water softeners, only.) The water softener had an Autotrol valve fitted to it, I had seen a picture of one never having seen one in the flesh. Well what to do? There was something obviously wrong. It had a high water level in the salt box. It was an old unit, having had many years of service, dirty, dusty and rather sad looking. Well its fault was not going to beat me, so I thought. I disconnected it and took it back to the workshop, plumbed it back in, switched it on then discovered how it actually should work. Unfortunately, it was not going to work properly again being too old, worn out and tired.
I was apprehensive when I reported the sad information, to its owner, that it was defunct. Much to my surprise they wanted to buy a new one. I installed a brand new water softener which went on to provide them with wonderful soft water for many more years. They said that they would never be without soft water.
I did not have a water softener myself, so I bought a secondhand one and fitted it. I immediately understood why people never wanted to be without soft water once they have experienced it.
I then knew that this was the industry that I wanted to work in for the rest of my working days!
I was self employed doing a little building work to help pay the mortgage whilst I learnt the about the water treatment industry.
One of my early memories, Jolyon asked me to visit a property to take a look at a water softener that was not working. (At this stage I had been made familiar with Permutit water softeners, only.) The water softener had an Autotrol valve fitted to it, I had seen a picture of one never having seen one in the flesh. Well what to do? There was something obviously wrong. It had a high water level in the salt box. It was an old unit, having had many years of service, dirty, dusty and rather sad looking. Well its fault was not going to beat me, so I thought. I disconnected it and took it back to the workshop, plumbed it back in, switched it on then discovered how it actually should work. Unfortunately, it was not going to work properly again being too old, worn out and tired.
I was apprehensive when I reported the sad information, to its owner, that it was defunct. Much to my surprise they wanted to buy a new one. I installed a brand new water softener which went on to provide them with wonderful soft water for many more years. They said that they would never be without soft water.
I did not have a water softener myself, so I bought a secondhand one and fitted it. I immediately understood why people never wanted to be without soft water once they have experienced it.
I then knew that this was the industry that I wanted to work in for the rest of my working days!
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